Builder · Entrepreneur · Pune, India · Est. 2011
Ayush Verma.
15 years inside the growth engine. Building brands, companies, and systems that don’t just get noticed, but actually stick.
ONE BELIEF UNDERNEATH ALL OF IT
“Attention without loyalty
is just noise with an audience.”
NOW
Building Cluto, WithSEO, and Ayush Verma Consulting
OPEN TO
Fractional CMO, Advisory Roles, Organic Demand Gen Sprints.
Brands Worked With
Turning user attention into measurable revenue
netcore
WebEngage
Docket
SpotDraft
Pepipost
PrintStop
Kris@Work
ScreenMeet
zomentum
Facets.cloud
kitaboo
EMS Global
14+
Years building on the internet
150+
BRANDS INFLUENCED
$90Mn+
REVENUE GENERATED THROUGH ORGANIC
4
COMPANIES ACQUIRED WHERE I BUILT THE ENGINE
20Mn+
ORGANIC VISITS DELIVERED
50K+
Content Assets Launched
200+
DIGITAL ASSETS BUILT & FLIPPED
5K+
STUDENTS & FOUNDERS MENTORED
What I believe
Everyone is chasing attention.
Nobody is building what comes after.
I’ve been building on the internet since I was 16. Not studying it — building on it. Blogs, web apps, affiliate plays, micro-SaaS tools. That underground education taught me something most marketers spend entire careers trying to understand: the internet doesn’t reward volume. It rewards systems that earn interest.
For the last decade, brands treated marketing like a megaphone. Biggest budget. Loudest content. Most eyeballs. Then AI drove the cost of content to zero. When everyone generates noise at scale, attention becomes the cheapest commodity online.
I call the alternative attention stacking — an endless cycle of chasing eyeballs with nothing underneath to hold them. This is not a campaign problem. This is an architecture problem. And you cannot solve an architecture problem with a marketing calendar.
The brands that win build something worth coming back to. Real help. Human presence. Systems where every piece of content, every search ranking, every AI citation builds on the last. Rented attention is a treadmill. Engineered interest is a flywheel. Everything I build is toward the second.
THE CORE
Attention is rented.
Interest is engineered. You can buy one. You have to build the other.
THE DIAGNOSIS
This is not a campaign problem.
It is an architectural problem. Calendars don’t fix infrastructure.
THE SHIFT
The new end-user
Isn’t a human scrolling Google. It’s an AI Agent answering. Are you there yet?
CURRENTLY BUILDING
03 PROJECTS
Companies in flight.
Founder
Cluto AI
A unified organic intelligence layer for the AI search era. Know where you stand in LLM citations, what’s broken, and exactly what to fix. Most tools measure declared search — Cluto tracks where intent actually forms. The tool I wished existed, so I built it.
cluto.ai — coming soon
Co-Founder
WithSEO
Sprint-based organic growth for B2B SaaS and D2C. SEO architecture, topical authority, AI-era search — accountable to pipeline, not just traffic. Built on a decade of testing what Google says against what actually ranks.
withseo.co
Founder
Ayush Verma Consulting
Fractional CMO work for SaaS and digital-first founders who don’t need another vendor. They need someone who’s run the engine, not just advised on it. I step into the marketing seat and stay accountable to revenue, not activity.
ayushverma.co
PROOF OF WORK
Receipts…
FEATURED · DOCKETAI
0 → 3K organic visits in 4 months.
#1 in revenue enablement. Acquired.
↳ the playbook
Pepipost
300% organic growth. 200% MQL lift. Traffic doubled in 4 months.
Aayka Fashion
500% revenue growth in 2 years. #1 Indian wear brand in NYC.
Insent
0 → 3K visits in 6 months. Beat Drift & Intercom. Acquired by ZoomInfo.
PrintStop
200% growth. 2.5L visits/month. #1 print-on-demand in India.
Reno Homes
#1 “Renovate Now, Pay Later” brand. 35% revenue growth in 2 months.
WRITING & FIELD NOTES
essays, playbooks, field notes →
The Ayush Verma Ledger
FEATURED
ESSAY · AI SEARCH · FEB 12 · 2026
Attention Stacking and the cycle nobody wants to break
TEARDOWN · MAY 30 · 2026
AEO, GEO, LLMO Explained – Their Origin and what researchers say
OPINION · JUN 12 · 2026
Prompt availability, and why being recommended is the losing position.
ESSAY · BUILDER LIFE · JULY 28 · 2026
SaaSpocalypse: What the Software Selloff Got Wrong post LLM-AI Era
What Our Clients Say
Here’s a look at what people are saying about working with us.
“
Ayush streamlined our GTM, demand gen, and SEO with sharp ICP understanding and structured execution. He rebuilt our organic demand gen and delivered consistently with clarity and commitment.
Yash Vardhan
“
Ayush delivered a clear, research-backed SEO and content strategy that doubled our blog traffic internationally. His frameworks and execution quality exceeded expectations.
Sankalp Dhavale
“
Ayush is a marketing systems expert who consistently builds strong pipelines across organic, paid, and ABM. Sharp, structured, and deeply fluent in how growth actually works.
Ankit Bishnu Dash
“
Ayush scaled our organic channel by 50% within two quarters. Proactive, solution-driven, and highly reliable—one of the most professional people I’ve worked with.
Muthulakshmi Subbiah
“
Ayush combines SEO depth with real growth-hack execution. High energy, goal-oriented, and consistently effective—one of the strongest teammates I’ve worked with.
Balasubbhramaniyam Ayyaswaami
“
Ayush brings unmatched drive and digital marketing depth. His ability to build growth strategies and mentor teams creates lasting impact.
Jasmine Handa
“
Ayush is the scrappiest, most knowledgeable marketer I’ve worked with. Deep insight paired with humility—a rare combination.
Rohit Srivastav
“
Ayush stood out early as a high-potential SaaS growth marketer. Strong B2B content instincts, fast execution under pressure, and exceptional interpersonal skills.
Pradyut Hande
“
Ayush’s SEO impact was immediate—he helped double Pepipost’s traffic in four months. Determined, reliable, and deeply passionate about the craft.
Nishchal Joshi
“
Ayush solves complex marketing problems with clarity and creativity. A dependable colleague with sharp thinking and great conversations.
Manish Karjol
Ready to talk?
I work with 3 new clients every quarter. If your stage and goals align, let’s talk.
We’ll figure out where you are, what’s broken, and which engagement makes sense—no pitch deck, just real strategy.
No pitch deck. Just strategy.