Great Marketing Isn’t About Running More Channels. It’s About Running the Right System.
I work with SaaS and digital-first companies to build that system where strategy, execution, and team coordination all point toward one thing: revenue growth that compounds.
Here’s what you get when we work together
As your Fractional CMO, I own the marketing function without the full-time hire. You get executive-level leadership, hands-on execution, and a system built to scale.
Strategy That Connects to Revenue
A marketing system where SEO, content, demand gen, ABM, ads, and analytics all point to one scoreboard: pipeline and deals closed.
Execution, Not Just Plans
Someone who runs SEO, leads content, and executes demand gen or orchestrates your ecosystem when you need specialized scale.
Systems That Actually Work
Attribution you can trust, dashboards that matter, and clarity on what’s driving revenue and what to kill next quarter.
Team Leadership
Your internal team aligned to one plan, with clear priorities and no more chaos from everyone optimizing different KPIs.
Ecosystem Access
When execution scales, vetted agency partners and specialists coordinated under one system; no vendor hunting.
Board-Ready Communication
Marketing translated into language your board understands: pipeline contribution, CAC, LTV, revenue impact.
The first 3 months would look like
The problem You don’t know which marketing efforts actually drive revenue or what to stop doing.
What happens I audit your product, market, team, and current marketing. We identify what’s working, what’s wasting budget, and where the biggest gaps are.
Output Marketing audit report + prioritized recommendations on what to scale, fix, or kill.
The problem Your team runs campaigns, but there’s no system connecting them to revenue.
What happens I design the marketing system channel priorities, attribution framework, team alignment, and dashboards that show what matters: pipeline and deals closed.
Output 90-day marketing roadmap + attribution setup + dashboard that tracks revenue, not vanity metrics.
The problem Marketing resets every quarter instead of compounding.
What happens I own execution for core channels, coordinate your ecosystem, and optimize every 90 days so your marketing builds momentum instead of starting from scratch.
The problem You don’t know which marketing efforts actually drive revenue or what to stop doing.
What happens I audit your product, market, team, and current marketing. We identify what’s working, what’s wasting budget, and where the biggest gaps are.
Output Marketing audit report + prioritized recommendations on what to scale, fix, or kill.
The problem Your team runs campaigns, but there’s no system connecting them to revenue.
What happens I design the marketing system channel priorities, attribution framework, team alignment, and dashboards that show what matters: pipeline and deals closed.
Output 90-day marketing roadmap + attribution setup + dashboard that tracks revenue, not vanity metrics.
The problem Marketing resets every quarter instead of compounding.
What happens I own execution for core channels, coordinate your ecosystem, and optimize every 90 days so your marketing builds momentum instead of starting from scratch.
But how is this engagement different from hiring an agency or full-time CMO?
| Agency Outsourced Execution | Full-Time CMO In-House Hire |
Fractional CMO (Me) THAT’S MEBest of Both
|
| Strategic OwnershipLimited—they execute your plan | Strategic OwnershipFull ownership | Strategic OwnershipFull ownership |
| ExecutionStrong on specific channels | ExecutionDelegates to team | ExecutionHands-on + orchestrates ecosystem |
| Business ContextSurface-level understanding | Business ContextDeep—they’re internal | Business ContextDeep—embedded in your business |
| Cost$5K-$20K/month per channel | Cost$250K+ salary + equity + benefits | Cost~$10K-$15K/month retainer |
| Speed to ValueFast execution, slow strategy | Speed to Value3-6 months to hire, then onboard | Speed to ValueImmediate—start in days |
| FlexibilityContract-based, hard to pivot | FlexibilityFixed hire, expensive to change | FlexibilityScales up/down with your needs |
| What you getCampaign execution | What you getLeadership + delegation | What you getLeadership + execution + ecosystem |
Agency
Outsourced Execution
Strategic Ownership
Limited—they execute your plan
Execution
Strong on specific channels
Business Context
Surface-level understanding
Cost
$5K-$20K/month per channel
Speed to Value
Fast execution, slow strategy
Flexibility
Contract-based, hard to pivot
What You Get
Campaign execution
Full-Time CMO
In-House Hire
Strategic Ownership
Full ownership
Execution
Delegates to team
Business Context
Deep—they’re internal
Cost
$250K+ salary + equity + benefits
Speed to Value
3-6 months to hire, then onboard
Flexibility
Fixed hire, expensive to change
What You Get
Leadership + delegation
Fractional CMO (Me)
THAT’S ME
Best of both
Strategic Ownership
Full ownership
Execution
Hands-on + orchestrates ecosystem
Business Context
Deep—embedded in your business
Cost
~$10K-$15K/month retainer
Speed to Value
Immediate—start in days
Flexibility
Scales up/down with your needs
What You Get
Leadership + execution + ecosystem
Agencies execute but don’t own strategy.
Full-time CMOs own strategy but cost $250K+ and take months to hire.
A fractional CMO gives you both “strategic ownership and hands-on execution”- at a fraction of the cost.
And here is how all that looks in numbers (or case-studies like you call it)…
14 +
Years
150 +
Brands
90Mn +
Revenue
10Mn +
Ads Managed
50K +
Content Assets Launched
Let’s talk about what works for your stage
What you need Someone to build your marketing system from scratch—strategy, first hires, core channels, and attribution that works.
What you get
1. Marketing roadmap and GTM strategy
2. SEO + content engine setup
3. Demand gen framework (email, outbound, paid)
4. First marketing hire(s) + team structure
5. Attribution and dashboards tied to revenue
Engagement 2-3 days/week, 6-12 month retainer
What this solves You stop doing founder-led marketing and build a system that scales.
What you need Someone to diagnose what’s broken, optimize what’s working, and connect everything to pipeline growth.
What you get
1. Full marketing audit + optimization roadmap
2. Hands-on execution for 2-3 core channels
3. Team leadership and alignment to one plan
4. Attribution cleanup—know what drives revenue
5. Ecosystem orchestration (agencies, vendors, partners)
6. Quarterly board-ready reporting
Engagement 2-3 days/week, ongoing or project-based
What this solves Marketing stops resetting every quarter and starts compounding.
What you need Full-time marketing leadership while you scale or search for a permanent CMO.
What you get
1. Everything above, plus:
2. Full-time commitment (4-5 days/week)
3. Team building and vendor partnerships
4. Help define, hire, and onboard your full-time CMO
5. Transition plan so nothing breaks when I hand off
Engagement Full-time, 3-6 months
What this solves You get immediate leadership without waiting 6 months to hire—and a smooth handoff when you do.
What you need Someone to build your marketing system from scratch—strategy, first hires, core channels, and attribution that works.
What you get
1. Marketing roadmap and GTM strategy
2. SEO + content engine setup
3. Demand gen framework (email, outbound, paid)
4. First marketing hire(s) + team structure
5. Attribution and dashboards tied to revenue
Engagement 2-3 days/week, 6-12 month retainer
What this solves You stop doing founder-led marketing and build a system that scales.
What you need Someone to diagnose what’s broken, optimize what’s working, and connect everything to pipeline growth.
What you get
1. Full marketing audit + optimization roadmap
2. Hands-on execution for 2-3 core channels
3. Team leadership and alignment to one plan
4. Attribution cleanup—know what drives revenue
5. Ecosystem orchestration (agencies, vendors, partners)
6. Quarterly board-ready reporting
Engagement 2-3 days/week, ongoing or project-based
What this solves Marketing stops resetting every quarter and starts compounding.
What you need Full-time marketing leadership while you scale or search for a permanent CMO.
What you get
1. Everything above, plus:
2. Full-time commitment (4-5 days/week)
3. Team building and vendor partnerships
4. Help define, hire, and onboard your full-time CMO
5. Transition plan so nothing breaks when I hand off
Engagement Full-time, 3-6 months
What this solves You get immediate leadership without waiting 6 months to hire—and a smooth handoff when you do.
Ready to talk?
I work with 3 new clients every quarter. If your stage and goals align, let’s talk.
We’ll figure out where you are, what’s broken, and which engagement makes sense—no pitch deck, just real strategy.
No pitch deck. Just strategy.