I’ve spent half my life building systems that make money.
I’m 30. You Do the Math.
Hi, I’m Ayush. I’ve worked with 150+ brands, built and exited a startup, led marketing teams inside SaaS companies, co-founded agencies, and taught hundreds of students and businesses how modern marketing actually works.
and here is my story…
I Didn’t Start in a Boardroom.
I Started as a Curious “Internet Kid.
With Code, Minus Social Media.
Back in 2011, while most kids were focused on exams or video games (well I was too, TBH), I was also obsessed with figuring out how the internet worked. I was 16 years old. I was building websites, breaking code, and running experiments just to see what would happen. I made my first dollar online before I graduated high school.
I didn’t have a “strategy” back then. I just had an obsession with building things. That engineering mindset testing, breaking, fixing is still the DNA of everything I do today.
2011
Steps into Freelance
Helping my mentor – built java netbeans webapps.
2013
Digital Marketing Experiments
Blogging, domaining, affiliate marketing, dropshipping – anything that makes money online.
2015
Turning into a Coach
Taught digital marketing in colleges. Joined Digital India Mission – Helped 100+ businesses go online
2017
Time to do “MBA”
BITS Pilani, steps into research world.
2018
First Agency – Grofits
Co-founded digital marketing agency. ICO consulting as primary driver.
2019
Leaving a Big 4 – Joining a Startup
Led growth at Pepipost (acquired by Netcore). Shown 300% organic growth in 12 months. ACM research paper published.
2020
First Product Startup – HelloSkills
Built & trained 1500+ students. Exited six-figures
2021
Begins Consulting
Growth & strategy for Netcore, Insent (acquired by ZoomInfo) Spotdraft, PrintStop.
2022
Steps into ecom at AiTrillion
Head of Marketing, led growth initiatives – across the board..
2023
The AI Era Begings with Agency Life
Led Organic Growth and Demand Gen for 50+ Clients, Started DrapeMedia.
2024
Consulting Continues + AI Systems Building
100+ Clients on SEO, ABM, Demand Gen and AI Systems
2025
Speaking and getting into Fashion Tech
Guest lectures at BITS & Chitkara. Co-hosted SaaS SEO Alliance. Multiple webinars. Scales Aayka Fashion to NYC #1 South Asian Fashion Brand
2026
Cluto | Milni by Aayka | Ayush Verma Consulting
Building, Growing, Stay Tuned.
14 +
Years
150 +
Brands
90Mn +
Revenue
10Mn +
Ads Managed
50K +
Content Assets Launched
From The Trenches to The Boardroom
The “Internet Kid” phase taught me how to hustle. But the last 7 years in SaaS leadership taught me how to scale.
There’s a specific kind of whiplash that happens when you go from “I can make this number go up” to “I am now responsible for why it went down.” Nobody warns you about that transition. You stop being rewarded for cleverness and start being rewarded for being right, consistently, in front of people who are betting budget on your judgment.
Leading growth at companies like Netcore and AiTrillion, and consulting for brands like DocketAI, Kitaboo, Astra et al, forced me to evolve; not gently. I’ve sat in rooms where a campaign I was proud of got killed because it couldn’t be attributed to revenue.
I’ve also sat in rooms where a “boring” fix, cleaning up a broken funnel nobody wanted to touch quietly outperformed six months of creative work.
I stopped looking for “hacks” and started building Systems
- The Engineer in me learned that clean data is more important than a viral post.
- The Marketer in me learned that if you can’t tell a story, nobody cares.
- The Leader in me learned that “Activity” is not the same as “Revenue.”
- The Operator in me learned that the system that survives a bad quarter is worth more than the campaign that wins a good one.
I’ve worn every hat; Founder, Head of Growth, Consultant so I kinda know exactly where the cracks form as you scale.
What I Believe About Growth ( And Why It Matters )
After 14+ years of doing this, here’s what I know to be true
Sustainable growth is usually “boring.”
Viral spikes look great on a slide deck, but they rarely build a business.
The real wins come from the quiet, unsexy work fixing the data, optimizing the funnel, and building engines that compound while you sleep.
The “Silo” is the silent killer.
I’ve seen brilliant Product teams and brilliant Marketing teams fail simply because they weren’t speaking the same language.
The magic doesn’t happen in the channels; it happens in the connection between them.
Marketing is just messy engineering.
This one is important.
Marketing shouldn’t be a guessing game of “creativity.” It works best when we treat it like a loop: Build, Measure, Learn, Repeat. Less ego, more feedback loops.
Depth beats volume. Posting 10 times a day is “activity.”
Solving one specific problem for one specific customer is “impact.” In a noisy world, clarity is the only thing that cuts through.
There is no substitute for the “reps.”
Frameworks are useful, but intuition is better. And intuition only comes from 15 years of testing, failing, losing money, and figuring it out. The scars are the education.
Complexity is the enemy of execution.
I’ve learned that complex plans rarely survive first contact with reality. The best systems are simple enough to be consistent.
If a strategy is too hard to maintain on a bad day, it’s not a system it’s a burden.
Where I Am Now
(And What I’m Building)
Today I run three ventures simultaneously. Cluto AI, WithSEO, and Ayush Verma Consulting, where I work with a small number of founders as a Fractional CMO for SaaS and digital-first brands.
I guest lecture, host marketing dinners, and speak on AI-era marketing, narrative seeding, systems thinking, and marketing psychology. I’m writing a book on programmatic behaviour; how modern marketing systems need to think like product engineers, not campaign managers. This follows a research paper published in a Category A journal. More on that another time.
But here’s what I care about most
I care about working with founders and CMOs who are tired of marketing that looks busy but doesn’t compound. Who want someone to own the whole system not just one channel.
I care about depth. Long-term partnerships. Building things that last.
I’m not a vendor. I’m a thinking partner who also executes — and that only works when there’s real trust on both sides. If you want someone who has been inside the engine, not just advised from outside it, that’s where we start.
I’m 30 years old. Half my life has been spent doing this.
And I’m just getting started.
If you made it this far, thanks for reading.
If you’re a founder or CMO building something that matters, and you want to talk about how marketing systems actually work (not how they’re supposed to work 😛) I’d love to hear from you.
Let’s talk!